The Century of the Self

“And everybody was happy.” –Edward Bernays The Century if the Self is a documentary about how Edward Bernays mastered the art of manipulation and the influence of the marketing and manipulation techniques he developed on politics and society in the United States. The Century of the self [1/4] Happiness Machines from zerzoura on Vimeo.   [...]

Why Love One & Eat the Other?

A Class Divided

In 1968, 3rd grade teacher Jane Elliott taught her students about discrimination by dividing them into two groups by eye color. On the first day, the blue eyed students were treated as if they were superior and were encouraged to discriminate against the brown eyed students. On the second day, they switched places. The experiment [...]